Itel may be a relatively new brand in the eyes of consumers in Pakistan, but this brand is quite well-known and has a short but admirable past. Itel was officially launched in March 2014 with the establishment of its headquarters in China.
As it is quite apparent, the smartphone industry is quite saturated with mobile companies that have built brand loyalties over time, and also have the high demand of consumers secured, new companies usually have to introduce such strategies that can allow them to survive the rigidity of rapidly growing markets. Hence, this is why Itel as a brand aims to provide budget-friendly and reliable phones that could provide efficient access to social media, and are also capable of utilizing the latest technologies.
With such a vision in mind, Itel started spreading its products gradually to consumers in various countries. For instance, along with selling Itel mobiles in China, and Nigeria, Itel also launched in Bangladesh in 2015. After that its journey of expansion continued to grow further by launches in countries like India, Vietnam, Russia, the Philippines, and Pakistan. By 2020, Itel was successfully recognized to operate in 50+ countries with a sale volume exceeding 80 million units.
It is necessary to mention that Itel was also awarded the honorable title of the 17th most admired brand in Africa, which led to its further recognition and success.
What is Itel Known For?
A certain element that Itel seems to excel on is reliability. This is because Itel aims to provide high-quality and budget-friendly phones that can come with fast connectivity and a long-term experience. This is why, in the year 2021, Itel has been awarded the title of ‘The most trusted brand’ in India.
Moreover, as a brand that prioritizes its customer’s comfort and satisfaction, Itel Is always looking for various ways to bring improvement in their software, hardware, and overall performance. Itel’s constant efforts can be reflected in their latest mobile launches such as Itel A48, and Itel A26. Both of these phones pack sufficient features to satisfy their consumers at incredibly affordable rates, such as a good-sized battery with the option of removing it, which allows the consumers to further extend the usage of the Itel phone. Moreover, their incredible improvements on the camera module have enhanced the performance of the camera lens that allows night-mode shots to be captured with ease and accuracy.
Nevertheless, it is worth mentioning that despite Itel’s constant efforts of adjusting and transforming to current market trends, they also value and cater to those niche customers who will prefer the keypad mobiles over the latest smartphones phones any day. Hence, this allows Itel to grab the hold of large segments of markets which allows them to remain competitive in today’s market.
Itel’s Price in Pakistan
Since price is the most attractive feature amongst the other great specifications that Itel provides, it tends to captivate the consumer's attention greatly.