There has been a common trend of following the footsteps of major brands to ensure a secured entrance into the market. However, Techno adopts are different take on this genericness by targeting a market that is not saturated by other competitors. Technically genius, right?
Nonetheless, it is necessary to share a few background details about Techno before diving into a briefing of its innovative strategy. Techno officially launched in 2006, as a subsidiary of Transsion Holdings-this is the company that also owns Infinix. Hence, the common misunderstanding of Infinix and Techno being the same brands must be clear by now.
Remember when I said that Tecno took a completely different approach to reach the customers? Well, here it is. Instead of starting production in China, Techno targeted the consumers of the continent of Africa and South Asia, in its early days.
However, in 2008, Tecno broke off ties with the market in South Asia and decided to focus on Africa solely. But this changed in 2016 when Techno had already become a very successful brand in Africa, they decided to launch in the Middle East. This decision turned out to be very fruitful for Techno, as their brand was heavily accepted.
Nonetheless, like every flexible brand, Tecno resolved to enter the market of South Asia once again, more specifically the market in India. Their innovative strategy made this launch successful, and that was to sell phones at prices that could easily accommodate the middle to low-income customers and to include some features that are reserved for the flagships. So quite expectantly, Tecno’s ‘I’ series sold like hotcakes, which further enhanced their brand name.
Gradually, Tecno established even further and conquered many markets with their catchy handsets, which eventually allowed them to operate and frequently sell in over 40 countries.
What is Tecno Known For?
Like every other mobile manufacturer, Tecno is also known for having multiple series of phones to cater to the needs of different types of consumers. However, a certain feature that is found to be common amongst all of these series is the comparatively low prices. Hence, these affordable and catchy Tecno’s phones are known for giving a high-quality experience for the price paid.
The quality of Tecno’s mobiles was firstly derived from their launch of the ‘Camon’ series. This is because, these phones were known to be very lightweight with extraordinary battery life, which led to Tecno receiving multiple awards for it. Moreover, in Techno’s ‘Spark” series, Tecno mainly targeted the younger generation of India, in which they provided phones with their special key feature -awesome battery- along with high-quality display and cool camera setup, which led to this series becoming a success.
However, this Tecno’s main highlight is their latest series, known as ‘POVA’. This series is specially created for the GEN Z and Millennials, as it provides all the features that are in high demand currently. Such as good battery, attractive outlook, high-quality display, and enhanced smooth performance.
Nonetheless, it is important to note that all of the phones in these series get more technologically advanced day by day, which allows Tecno to cater to the growing needs and demands of customers flexibly. Hence, it allows them to remain competitive and successful in the highly saturated market of smartphones.
Tecno’s Mobile Price in Pakistan
As previously mentioned, Techno’s mobiles tend to be shockingly underpriced in comparison to the awesome features they provide. This is why Techno phones always remain in high demand.
Tecno’s latest phone
This is phone is priced at an unbelievable price of 26,999 rupees only. This is incredible because this phone outrightly packs a 7000mAh battery that is bound to be extremely long-lasting with an 18W dual IC flash charger. Moreover, this phone comes with 6.9inches of ultra-large display to give an experience that is very close to reality with colors playing against each other vibrantly. And lastly, its amazing 180Hz sampling rate is certified to provide a smoother experience than ever!